We Qualify. We Screen. We Close.

Specialist UK recruitment and outsourced inbound sales closing for growing businesses.

Hiring? Recruitment Got leads? Inbound sales
Omar Sarwar, Founder and CEO of Qualifyd

Omar Sarwar

Founder and CEO

I helped grow Parcelly, a B2B SaaS logistics platform, from a partner network of under 500 locations to 2,500, and later moved into specialist recruitment.

At Parcelly I personally signed 500+ locations, with 95%+ year-on-year retention. I signed 171 retailers in three months for the UPS UK network launch, and hold the company record for most retailers signed in a year (290+).

In specialist recruitment I billed £37,575 in my first year across procurement and E/CTRM desks, winning 7 new client mandates and 3 repeat mandates.

I’ve worked with organisations including Network Rail, Capita, BNP Paribas, Mercuria, Clearwater Analytics, Turner & Townsend, NHS SBS, Murphy Group, BT and Sky.

Qualifyd brings both sides together for businesses that are growing faster than their hiring or sales function. I work closely with every client to understand the business and the numbers, and only put forward the people and deals that make sense.

Omar on LinkedIn

Get in touch and maximise your business output.

Tell us what you need and we’ll come back with how we’d approach it. No pitch deck required. Or book a time directly if you already know when works.

Or suggest a time in the form and we’ll confirm by email.

Next: a short intro call to learn about your business, what you need and what success looks like for you.

Thanks, that’s in. We’ll be in touch shortly to lock in a time.
To be written

Privacy Policy

This is a placeholder. A full privacy policy must be written and reviewed before the site goes live.

Qualifyd will set out here what personal data we collect (for example, through the contact form), why we use it, who we share it with, how long we keep it, and your rights.

Until this policy is published, please do not treat this page as a legal notice. Contact us at hello@[domain] if you have a question about your data.

To be written

Terms of Business

This is a placeholder. Terms of business must be written and agreed before Qualifyd takes on clients.

This page will set out the terms on which Qualifyd provides recruitment and inbound sales services, including fees, payment, liability and confidentiality.

Until the terms are published, any engagement will be agreed separately in writing.

Recruitment for UK clients

Your HR team is juggling many roles. We focus on yours.

We recruit across Tech, AI, Financial Services and Legal for UK clients. A specialist works one role at a time, with access to people who aren’t on the job boards.

AreaAn HR team working many rolesA specialist on your role
FocusSeveral roles at once, often across different sectorsOne role at a time, in sectors we work in every day
NetworkA broad but thin network, plus whoever appliesPeople we already know, including people who aren’t looking
Salary and availabilityLearned mid-search, if there’s timeKnown before the search starts: who is good, what they expect and when they could move
Time pressureThe role has to be filled quickly, so the shortlist is whoever is availableTime set aside for your role, so you never have to settle
what happens when time and contacts run short
1 in 3

of employers who made a bad hire say they needed to fill the role quickly

1 in 3

say the pool of talent they reached was too small

85%

of HR decision-makers say a business they worked for hired the wrong person for a role

Source: Recruitment & Employment Confederation (REC), Perfect Match: Making the right hire and the cost of getting it wrong (June 2017), based on a YouGov survey of 501 UK HR decision-makers. Also summarised in the REC’s 21 June 2017 press release. UK figures from 2017, so treat them as indicative.

A bad hire costs more than the salary.

The REC’s worked example: a £42,000 hire, let go after eight months.

The hire who did not work out
+ £29,500
Eight months of wasted salary (£28,000) and training (£1,500)
Finding and training a replacement
+ £19,355
Agency fee £6,300, advert £200, interview time £1,730, training £1,500, and £9,625 of lost output while the new hire gets up to speed
The team around them
+ £83,160
Five colleagues covering and fixing mistakes for ten months (£29,160), then a senior colleague leaves (£54,000)
Total cost to the business
£132,015
the recruitment fee is under 5% of this

The REC’s example is a company of 80 people that hires a £42,000 auditor, lets them go after eight months and replaces them. Costs follow the REC’s own method and assumptions, and will differ for your business. The fee share is calculated from the REC’s figures (£6,300 of £132,015). Source: REC, Perfect Match (2017).

Three steps, start to finish.

A placement means understanding the role, speaking to every candidate and managing the process through to a signed offer.

Qualify

We agree what the role really needs — salary, timeline and your team — then qualify every candidate against it.

Screen

Every shortlisted candidate has a real conversation on Teams, Google Meet or Zoom, covering motivation, availability and salary.

Close

You meet a short list of people who are right for the role. We handle interviews, feedback and the offer through to the start date.

No placement, no fee.

No upfront cost and no retainer. You pay when someone you hire through us starts, on a fee agreed before we begin.

We work as part of your team.

If a candidate doesn’t suit your business, we say so instead of pushing them to fill a seat.

Questions founders usually ask.

How do fees work?

No upfront cost and no retainer: you pay when someone you hire through us starts. Every fee is set individually with each organisation, based on the role and what the search involves, and agreed in writing before we begin.

Is there a guarantee or rebate period?

[Placeholder] Confirm the rebate or free-replacement period (for example, if a placement leaves within X weeks or months), agreed in writing before we start.

Which sectors and markets do you cover?

We recruit across Tech, AI, Financial Services and Legal, for UK clients only.

How long does a search take?

[Placeholder] Typical time to a shortlist or offer to be confirmed, for example X weeks. We agree a timeline at the start.

Looking to hire?

Tell us about the role and we’ll come back with how we’d approach it.

Book an intro call
Inbound sales for UAE agencies and UK clients

Your inbound is growing faster than your sales bandwidth.

We act as your outsourced sales closer: we take the inbound leads you already get and work them through to a signed deal.

The hours you spend on sales are hours your business doesn’t get.

Follow-ups, calls and qualifying eat into a founder’s week. Most new leads never become a sale.

SME founder’s working week
63 hrs
Typical employee’s working week
37.5 hrs
SME founders work nearly 60% longer each week than a typical employee.
New leads that never turn into a sale
80%
that’s the time we give back

Sources: 63-hour and 37.5-hour weeks from Barclays research on UK SME owners (mid-2000s; treat as indicative), as covered by Startups.co.uk. “80% of new leads never translate into sales”: Invesp, The Importance of Lead Nurturing.

Three steps, start to finish.

Before we touch a lead, we agree with you what a closed deal looks like.

Qualify

We check budget and timeline against what you can deliver, so only real opportunities move through.

Screen

Qualified leads get a call on Teams, Google Meet or Zoom to confirm budget, timeline and decision maker.

Close

We take qualified leads through to a signed deal, with full context handed to you at every step.

Who it’s for.

UAE

Agencies

Marketing, creative and service agencies whose inbound is growing faster than the team can answer it.

UK

Startups, tech and service businesses

Founder-led teams with enough inbound to need a process, but not enough to justify a full-time hire yet.

We work inside your setup, not ours.

We work in Slack, Microsoft Teams, WhatsApp Business, email, HubSpot, Pipedrive and Salesforce, and in your Google or Outlook calendar.

In your voice

We speak to leads as part of your company, so they only ever experience your brand.

On your systems

We work in your CRM, inbox and calendar, so there’s nothing new for you to adopt.

No close, no payment.

No upfront cost and no retainer. You only pay when a deal closes.

The fee can be a percentage of recurring revenue, a flat commission or a fee per item sold, agreed before we start.

An extension of your team.

If a lead doesn’t make sense for your business, we don’t chase it just to hit a number.

Questions founders usually ask.

Who owns the leads and the CRM?

You do. We work in your CRM, inbox and calendar; your leads and data stay yours, with notes handed back at every step.

How long is the contract?

[Placeholder] Confirm the term, for example month-to-month or an X-month initial period, agreed in writing before we start.

How do fees work?

No close, no payment: no upfront cost or retainer, and you only pay when a deal closes. The fee is agreed beforehand and can be a percentage, a flat commission or a fee per item sold.

How do you handle confidentiality?

We speak to leads as part of your company, so they only ever experience your brand. [Placeholder] Confirm NDA terms, agreed in writing before we access your systems.

Got more leads than time?

Tell us where your inbound comes from and we’ll show you how we’d work it.

Book an intro call